'they're waffly versatile' has been more appropriate. Seriously, you could grill them, bake them, fry them AND eat them.
Anyway, Burger King. They rule the fast food world with their King Fries and their massive flame grilled burgers, and now they know how to do a PR campaign too, unlike McDonalds. Apparently, McDonalds put the word out that anyone who wrote a rap about a Big Mac would get a prize or something. And the amount of urban poems submitted? Zero. Paying Pharrell Williams a few million dollars to write you a jingle is one thing, but trying to be all street by getting the kids to rap about your food is...Well, you can fill in the blank.
Burger King's PR company ought to pat themselves on the back for this poster, because despite their flame grilled flavour being basically painted onto their, ahem, beef patties, they taste deee-licious and I want one now. I couldn't care less what they're made of. I'd take an XL Bacon Double Cheeseburger over a Quarter Pounder any day, and you should too, even if you're a vegetarian. Sadly though, Burger King's epicurean dominance doesn't begin until exactly 10.30am Monday to Saturday and 11am on Sunday.
That's because McDonalds stop serving breakfast then. If I was on death row for crimes against, I don't know, fashion or something (let's not get too morose), my last meal request would, I kid you not, be a Double Sausage & Egg McMuffin. Really. I don't think there's a better realised use of offal and grease anywhere in the world.
I've often wondered why McDonalds insist on abandoning their culinary pièce de résistance, as the Japanese say, every morning in favour of food that can only be described as utter filth. I'm not loving it.
So when I read that McDonalds are thinking about serving breakfast all day I nearly McSoiled myself. Goodbye toes.
